A company’s website should be carefully planned out and created with customer needs in mind. If the website is clunky, slow, unappealing and lacks professionalism, then visitors are likely to leave quickly. A good web design should incorporate engaging visuals, a simple layout and social proofs without sacrificing speed.
1. Create a Simple Layout
An unconventional, cluttered layout can drive clients away. If people are not able to quickly figure out how to access what they want, they are probably going to leave the site. Make sure there is a clearly marked menu at the top of the screen that will make navigating the website easier. Try to eliminate distractions so that customers are only focusing on one thing at a time.
2. Use Visuals Wisely
Cramming a page full of stock photographs or unrelated pictures will likely detract from the message the company is trying to send. Make sure that the pictures enhance the website and harmonize with the content. Use personalized photographs of staff members, previous jobs or clients to show off the company’s uniqueness. Do not clutter the page with multiple slide shows or videos, as a clean, streamlined look is usually perceived by customers as being more professional.
3. Add Social Proof
Building credibility is a vital task that should be accomplished by a business as quickly as possible. Using social proof methods can increase a client’s trust in a company. A popular and effective method is the use of customer testimonials. Try to include an image of the customer alongside their testimonial to increase the impact. Success stories also work well, as it gives the customers a chance to envision how the product can benefit them personally. Endorsements by influencers, celebrities, industry leaders or other credible companies can be great ways to increase brand recognition and boost sales.
4. Prioritize Speed
No matter how wonderful a company’s website is in all the other aspects, if the load times are poor, then customers will not visit it. Search engines also take load times into account and will give the website a low ranking in the results due to the poor quality. Make sure the website loads quickly and runs smoothly at all times. Conduct tests before launch to ensure it runs well on all platforms and devices.
Remember that the purpose of web design is to create a website that appeals to customers. There are many different ways to create a web page, but not all of them will work well for a professional company. Stick to a format that will attract clients and remember to monitor trends, as customer expectations may change over time.